Privacy Policy

Last updated: August 25, 2026

JWL is a fine jewellery brand operated by Jewelebrate Jewellery LLC, Dubai, United Arab Emirates ("JWL", "we", "us", or "our").

JWL operates this website and online store, including the information, content, features, tools, products and services made available through it (collectively, the "Services").

Our online store is powered by Shopify, which provides the ecommerce infrastructure that enables us to offer the Services to you.

This Privacy Policy explains how we collect, use, process, store and disclose your personal information when you visit our website, browse or purchase our products, create an account, book an appointment, communicate with us, interact with our advertising, or otherwise use the Services.

If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, use, processing or disclosure of personal information, this Privacy Policy will apply to those matters.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood the practices described in this Privacy Policy.

1. Personal Information We Collect

"Personal information" means information that identifies you or can reasonably be linked to you.

It does not include information that has been anonymised or de-identified so that it can no longer reasonably identify you.

Depending on how you interact with JWL, where you are located, and what Services you use, we may collect or process the following categories of personal information:

Contact Information

This may include:

• your name;

• email address;

• telephone or mobile number;

• billing address;

• shipping address; and

• other contact information you provide to us.

Account Information

If you create or use a customer account, we may process information such as:

• account identifiers;

• login credentials;

• account preferences;

• saved addresses;

• wishlist information;

• communication preferences; and

• account settings.

Order & Transaction Information

This may include:

• products you view;

• products added to your cart or wishlist;

• products you purchase;

• order history;

• diamond or jewellery selections;

• ring size;

• engraving or personalisation details;

• returns and exchanges;

• cancellations;

• delivery information; and

• other transaction-related information.

Payment Information

Payments made through our website are processed using Shopify and/or authorised third-party payment providers.

Depending on the payment method you select, payment providers may collect information such as your payment-card details, bank or financial-account information, billing information and authentication information.

JWL may receive transaction-related information such as payment status, payment method, transaction identifiers, billing details and limited payment information necessary to process, verify, refund or manage your order.

JWL does not necessarily receive or directly store your complete payment-card credentials when those credentials are processed directly by an authorised payment provider.

Communications

We collect information that you provide when communicating with us, including when you:

• contact Customer Care;

• make a product enquiry;

• request a consultation;

• book an appointment;

• request a return or exchange;

• submit a custom-jewellery enquiry;

• communicate with us through email, telephone, WhatsApp or another available channel; or

• otherwise contact JWL.

Device & Technical Information

We may automatically collect information concerning the device and technology you use to access our Services, including:

• IP address;

• browser type;

• device type;

• operating system;

• network information;

• cookie identifiers;

• device identifiers; and

• other technical identifiers.

Usage Information

We may collect information regarding how you interact with our Services, including:

• pages viewed;

• products viewed;

• searches;

• navigation behaviour;

• referring pages;

• links clicked;

• shopping-cart activity;

• session information;

• approximate location derived from technical information; and

• the date and time of interactions.

2. Sources of Personal Information

We may collect personal information from the following sources:

Directly From You

For example, when you:

• place an order;

• create an account;

• subscribe to communications;

• book an appointment;

• contact us;

• submit an enquiry;

• request a return or exchange; or

• otherwise provide information to us.

Automatically

Certain information may be collected automatically when you visit or interact with our website through cookies, pixels, tags, analytics technologies and similar tools.

Service Providers

We may receive information from companies that provide services to us, including:

• Shopify;

• payment providers;

• delivery and logistics providers;

• analytics providers;

• advertising providers;

• fraud-prevention providers;

• customer-support services;

• cloud and hosting providers; and

• other technology providers.

Business Partners & Other Third Parties

Where permitted by applicable law, we may also receive information from advertising platforms, social-media platforms, business partners and other third parties.

3. How We Use Personal Information

We may use your personal information for the following purposes.

Providing Our Services

We use personal information to:

• process and fulfil orders;

• process payments;

• manufacture and personalise jewellery;

• arrange delivery;

• provide order updates;

• manage customer accounts;

• process returns, exchanges and refunds;

• provide customer service;

• respond to enquiries;

• manage appointments and consultations;

• remember preferences;

• maintain wishlists and shopping carts; and

• otherwise provide the products and Services requested by you.

Improving & Personalising JWL

We may use information to:

• understand how customers use our website;

• improve our website and Services;

• improve product recommendations;

• personalise your shopping experience;

• understand customer preferences;

• develop new products and services; and

• improve the performance and functionality of our website.

Marketing & Advertising

Where permitted by applicable law, we may use personal information to:

• send marketing and promotional emails;

• communicate offers, launches and collections;

• provide personalised product recommendations;

• measure advertising performance;

• create advertising audiences;

• show advertisements on other websites and platforms; and

• personalise advertising based on your interactions with JWL.

Our advertising and analytics activities may involve third-party platforms such as Google, Meta and other advertising, analytics or social-media providers where those services are enabled on our website.

You may withdraw your consent or opt out of certain marketing communications as described below.

Security & Fraud Prevention

We may use personal information to:

• verify transactions;

• authenticate accounts;

• detect and prevent fraud;

• investigate suspicious transactions;

• protect our customers;

• secure our website;

• prevent malicious or unlawful activity; and

• protect JWL, Jewelebrate Jewellery LLC and our service providers.

For certain transactions, particularly high-value jewellery purchases, we may request additional information where reasonably necessary to verify identity, payment authorisation or delivery information.

Communicating With You

We use personal information to:

• respond to enquiries;

• provide customer support;

• communicate about orders;

• provide delivery information;

• communicate regarding appointments;

• handle returns and refunds; and

• maintain our customer relationship with you.

Legal & Regulatory Purposes

We may process personal information where reasonably necessary to:

• comply with applicable laws;

• meet accounting and tax obligations;

• respond to lawful requests from authorities;

• establish, exercise or defend legal claims;

• investigate disputes;

• enforce our Terms of Service and other policies; and

• protect our legal rights.

4. Legal Bases for Processing

Where applicable law requires us to identify a legal basis for processing personal information, including in the European Economic Area ("EEA") and United Kingdom, we may rely on one or more of the following:

Performance of a Contract

We process information where necessary to provide products or Services you have requested, including processing orders, accepting payments and arranging delivery.

Legitimate Interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

These interests may include:

• improving our Services;

• preventing fraud;

• securing our website;

• understanding our customers;

• providing customer support; and

• operating and developing our business.

Consent

Where required, we rely on your consent, including for certain marketing, advertising, analytics or cookie-related activities.

You may withdraw consent where applicable.

Legal Obligations

We may process personal information where necessary to comply with legal, regulatory, tax, accounting or other obligations.

5. Cookies & Similar Technologies

JWL, Shopify and our authorised service providers may use cookies, pixels, tags, local storage and similar technologies when you visit our website.

These technologies may be used for:

Essential Functions

To enable functionality such as:

• shopping carts;

• checkout;

• account login;

• security;

• fraud prevention; and

• website navigation.

Preferences

To remember selections and preferences and improve your experience.

Analytics

To understand how visitors interact with our website and improve its performance.

Advertising

Where permitted, cookies and similar technologies may be used to measure advertising effectiveness, personalise advertisements and understand interactions with advertisements on other websites or platforms.

Where applicable law requires consent for non-essential cookies, we will request that consent through our cookie-management tools.

You may also be able to control cookies through your browser or device settings. Disabling certain cookies may affect website functionality.

6. Marketing Communications

Where permitted by applicable law, JWL may send you promotional communications.

You can unsubscribe from promotional emails at any time by selecting the unsubscribe link contained in the relevant email.

If you unsubscribe from marketing communications, we may still send you transactional or service-related communications, including messages concerning:

• your orders;

• payments;

• deliveries;

• returns;

• refunds;

• appointments;

• account security; and

• other important service information.

7. How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate our business and provide the Services.

This may include disclosure to:

Shopify

Our ecommerce store is powered by Shopify.

Service Providers

We may provide information to companies that perform services on our behalf, including providers of:

• payment processing;

• website technology;

• hosting;

• analytics;

• customer support;

• fraud prevention;

• cloud storage;

• order fulfilment;

• shipping and delivery; and

• communications.

Advertising & Marketing Partners

Where permitted by law and subject to your choices, we may disclose or make certain information available to advertising and marketing partners to measure campaigns and provide relevant advertising.

For example, we may use Shopify to support personalised advertising with third-party services based on your online activity with different merchants and websites.

Depending on where you reside, you may have the right to direct us not to share information about you for targeted advertising.

You can exercise applicable opt-out rights here.

Delivery Providers

We may provide necessary information such as your name, address and contact information to couriers and logistics providers to deliver your order.

When You Request or Consent to Disclosure

We may disclose information where you direct us to do so, including when interacting with third-party services or integrations.

Affiliates

We may share information within our corporate group or with affiliated entities where appropriate.

Legal & Business Requirements

Information may also be disclosed:

• where required by applicable law;

• in response to valid legal process;

• to protect our legal rights;

• to investigate fraud or illegal activity; or

• in connection with a merger, acquisition, restructuring, financing, sale or other business transaction.

8. Our Relationship With Shopify

Our Services are hosted and powered by Shopify.

Shopify collects and processes personal information concerning your access to and use of our Services in order to provide and improve Shopify's services.

Information submitted through our Services may therefore be transmitted to Shopify and other service providers, including providers located outside your country of residence.

We may also use certain Shopify features that use information obtained from interactions with our store and other merchants to protect, improve and personalise commerce services.

Where applicable, Shopify may independently process certain personal information for these purposes and may be responsible for responding to requests relating to such processing.

You can learn more through the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

9. Targeted Advertising & Data-Sharing Choices

Depending on where you live, applicable privacy laws may give you the right to opt out of the "sale" or "sharing" of personal information or processing for targeted advertising.

Where applicable, you may exercise these rights here.

If you visit our website with a recognised Global Privacy Control (GPC) signal enabled, we may treat the signal as an opt-out request where required by applicable law.

Where Shopify is able to associate the device transmitting the signal with a Shopify account, the request may also be applied to that account.

Other browser "Do Not Track" signals may not be recognised unless required by applicable law.

10. Third-Party Websites & Services

Our Services may contain links to websites, platforms or services operated by third parties.

Third-party services may have their own privacy policies and terms.

We are not responsible for the privacy, security, availability or content of independent third-party websites or services.

We recommend reviewing their applicable policies before providing personal information.

11. International Transfers

JWL is based in Dubai, United Arab Emirates, and our service providers may operate internationally.

Your personal information may therefore be transferred, stored or processed in countries other than the country in which you reside.

Where personal information is transferred outside the EEA or United Kingdom and applicable law requires appropriate safeguards, we will rely on recognised mechanisms such as:

• adequacy decisions;

• European Commission Standard Contractual Clauses;

• applicable UK international data-transfer mechanisms; or

• other lawful transfer mechanisms.

12. Security

We take reasonable administrative, organisational and technical measures designed to protect personal information.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

You should avoid sending sensitive or confidential information through unsecured communication channels.

If you maintain a customer account, you are responsible for keeping your account credentials confidential.

13. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and as required or permitted by applicable law.

Retention periods may depend on factors including:

• whether you maintain an account;

• whether we need information to fulfil an order;

• warranty, return or customer-service requirements;

• legal and regulatory requirements;

• tax and accounting requirements;

• fraud prevention;

• dispute resolution; and

• enforcement of agreements.

When personal information is no longer reasonably required, we may delete, anonymise or otherwise dispose of it in accordance with applicable requirements.

14. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights.

Right to Access / Know

You may have the right to request information regarding the personal information we hold about you.

Right to Correction

You may have the right to request correction of inaccurate or incomplete personal information.

Right to Deletion

You may have the right to request deletion of certain personal information.

Right to Portability

You may have the right to receive certain personal information in a portable format or request its transfer to another organisation.

Right to Opt Out

Depending on your jurisdiction, you may have the right to opt out of certain sales, sharing or processing of personal information for targeted advertising.

Right to Restrict Processing

You may have the right to request that we restrict certain processing activities.

Right to Object

You may have the right to object to certain processing based on legitimate interests or direct marketing.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

Communication Preferences

You may opt out of promotional communications at any time.

These rights are not absolute and may be subject to exceptions under applicable law.

We may need to verify your identity before completing certain requests.

Where permitted, you may also appoint an authorised agent to submit a request on your behalf. We may require evidence demonstrating the agent's authority.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

15. EEA & United Kingdom Residents

If you reside in the EEA or United Kingdom, you may have additional rights under applicable data-protection laws, including rights to:

• access your personal information;

• correct inaccurate information;

• request deletion;

• restrict processing;

• object to certain processing;

• receive certain information in a portable format;

• withdraw consent; and

• lodge a complaint with the relevant data-protection authority.

16. Children's Privacy

Our Services are intended for adults and are not directed toward children.

We do not knowingly collect personal information from children below the applicable age of legal consent.

If you are a parent or legal guardian and believe a child has provided personal information to us, please contact us so that we can take appropriate action.

We do not knowingly sell or share the personal information of individuals under 16 for purposes treated as a "sale" or "sharing" under applicable privacy laws.

17. Complaints

If you have concerns about how we collect or process your personal information, please contact us first so that we can attempt to address your concerns.

Depending on your jurisdiction, you may also have the right to lodge a complaint with the relevant privacy or data-protection authority.

Residents of the EEA may contact the appropriate supervisory authority in their country.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

• our Services;

• our privacy practices;

• technologies we use;

• service providers;

• applicable laws; or

• regulatory requirements.

When we update this Privacy Policy, we will publish the revised version on our website and update the "Last updated" date.

Where required by applicable law, we may provide additional notice regarding material changes.

19. Contact Us

If you have questions regarding this Privacy Policy, our privacy practices or your personal information, or if you wish to exercise an applicable privacy right, please contact:

JWL
A brand of Jewelebrate Jewellery LLC
Dubai, United Arab Emirates

Email: jwl.labdiamondsdubai@gmail.com

For purposes of applicable data-protection laws, Jewelebrate Jewellery LLC is the controller of personal information processed by JWL, except where another party, such as Shopify or another service provider, acts as an independent controller for particular processing activities.